SEO in 2020: It Hasn’t Changed (Much)

SEO in 2020. Has it changed or is it still the same? In this video, you’ll learn the 3 most important things that will determine the fate of your SEO success.
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Google's algorithm is always changing. But the one thing that hasn't changed is what the algorithm is trying to do.

Google’s job is to provide the best search results for any given query. They need to find pages and rank the ones that best match and serve the user’s intent.

And to figure this out, they use hundreds of ranking factors.

So, while new changes will be made to Google's core algorithm, the fundamentals of SEO haven't changed.

Instead of chasing algorithms, our job as content creators and marketers is to show search engines that our pages deserve to rank.

Rather than searching for the latest EAT hack or trying to optimize for BERT, you should focus on the 3 most important things that will determine the fate of your rankings.

The first is content. No matter how prolific your writing skills are, you won’t rank unless you’ve gotten your content “right.”

Here are some things to consider:

► Search intent
► Covering the topic in full
► On-page SEO

You’ll learn more about those things in the video.

The second thing is link building.

Links have been and still are one of the strongest ranking signals. And if you want to rank for anything remotely competitive, you’ll need to build them.

You’ll learn what works and doesn’t work in link building in the tutorial.

The last thing is indexation.

Search engines crawl, parse, and store information in a database called a search index. End users are then able to access this information using Google search.

So if your pages aren’t indexed, then it’s impossible to get your site or pages discovered in search.

You’ll learn how to check whether your sites or pages are indexed in the video and ways to get your website indexed if it's not.

And finally, remember that SEO is all about fundamentals.

Focus on the things that matter most rather than chasing shiny tactics from headlines claiming SEO has completely changed.


1:38 – Keep search intent in mind
2:37 – Make sure you cover the topic in full
3:40 – Set-up on-page stuff properly
3:58 – Continue building backlinks
4:58 – Pay attention to indexation

#seo #seoin2020 #seotips

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18 comments on “SEO in 2020: It Hasn’t Changed (Much)

  1. C Nelly Post author

    Hey ahref quick question .. if my competitor has 5000 links total (only 500 do follow) and I’m looking to outrank them for a keyword seo, do you think obtaining high UR quality links (20-30) will outrank then for that specific keyword ?? I’m trying to quantify how many high quality (good dr / ur) do follow links I’ll need to gain to be competitive . Also (which do u think is most important .. a high dr backlink or high ur backlink) thanks guys !!

  2. Kandaman Post author

    Another GREAT video, Sam Oh. I like how you emphasize SEO fundamentals. It’s just won’t change.
    However, I would state this…the focus should be on creating QUALITY content to rank WITHOUT backlinks FIRST. That should naturally attract backlinks. In other words, backlinks should ALWAYS come second in any content marketing campaign.
    Anyways, that’s my two cents on this topic…

  3. Tony Stark Post author

    Sam, You are awesome in explaining hard topic in a simple way. Thanks a lot for this awesome video. And 1 one question for you please reply, my robots.txt file showing like this-
    User-agent: *
    Disallow: /wp-admin/
    Allow: /wp-admin/admin-ajax.php

    Please tell me sam, it is right or wrong

  4. David Brown Post author

    Hi Sam, thanks so much for posting this content! You really were things in a way that’s easy to understand. I actually work on the paid search side, but I find that my landing pages often require very similar setups in order to increase my relevancy and to keep costs down.


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