Sales Pitch for Tight Economies by Grant Cardone

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Best 20 Second Elevator Pitch Ever
Sometime in your life, you will have twenty seconds to make an impression with someone that you know can help you or your business or some cause you are passionate about. This is referred to as an "elevator pitch". You are in a cab, a plane, at dinner or maybe even in an elevator and you have 20 seconds or twenty floors or twenty blocks to make a great impression. Everyone knows the term but after working with hundreds of thousands of sales people over the years I can assure you most have no clue how to make a powerful 20-second elevator pitch.

The most important thing about having the best 20-second elevator pitch ever is making sure you can deliver in 20 seconds or less. You don't know how fast 20 seconds goes into you time yourself. Two common mistakes people make with their elevator pitch is they spend time introducing themselves and the name of their company. In the elevator pitch, you don't want them to remember your name or your company, you want one idea to stick!

When creating your best 20-second elevator pitch do the following:
1. What is your goal: What is the objective of your pitch? What is the one thing you want this person to do when the pitch is over? Do you want to tell potential clients about your organisation and make them a client? In my case I want the person across from me to know what I do for a living and decide in 20 seconds that I am the only choice for what I do.

2. Ask for attention: If you don't get the attention you will just be talking. The best elevator pitch demands that you get the person's full attention. All you have to do is ask for it. Can you give me your attention for the next 20 floors to share with you what I do? Ask for attention before you start your pitch.

3. Make it Sticky: When you move into your pitch make sure that the first thing your audience hears is sticky. The easiest way to do this is to make a giant claim whereby you make it clear what your unique value proposition is. Start your pitch by describing what your organisation does and be able to do so in one sentence that sticks. Here is an example, "we increase a business's sales by 15% through identifying missed opportunities." That is sticky.

When clarifying your sticky – giant claim ask yourself what is the one thing that I want this person to remember me for? Also, your claim should cause the person to take interest directly or suggest who in the company you should talk to. Your elevator pitch needs to impact, penetrate, take advantage of the 20 seconds and cause the listener to increase interest and remember one thing about you.

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20 comments on “Sales Pitch for Tight Economies by Grant Cardone

  1. Clark Hetherington Post author

    Just listened to Sell or Be Sold … One Word… WOW!!! Cardone You ROCK, all the way from Dublin Ireland baby!!!

    Reply
  2. Paxout Outname Post author

    10 slowest selling cars. Which is number one. Ii is the mini cooper. Sales really are mini.

    Reply
  3. Paul Henry Post author

    Sir, give me 20 seconds and I will change your life, I do it for hundreds of people every day and could do it for thousands if I could reach them all, IΒ΄m just happy we got to meet each other today. So where do you see yourself in retirement? Rich, comfortable, just getting by? Not sure? Lets grab a coffee and talk about it….. http://www.growmypension.com πŸ™‚ Love your work Grant!

    Reply
  4. Umesh Mysore Shivaraju Post author

    I like these sales videos. Most of the problem sat company level & individual level will be taken care, if sales area is taken care well.

    Reply
  5. Hervin Alvarez Post author

    Thank you Grant for showing the importance of having your pitch down.

    I’m having a hard time coming up with a strong claim for people to take salsa lessons with me, as salsa dancing is not a “necessity”…

    I am the best salsa teacher here in Miami, but I don’t think that’s a motivating enough claim that people feel the need to take classes.

    Reply

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