If you want me and my team to run your social media ads FOR you, go to http://www.CardoneKern.com
Frank Kern on Social Media Marketing:
There are two phases in social media marketing:
1. Build a brand and a bond. In this phase, you mention your product or service passively. The intention of this phase is mainly to get people to self-identify as being in the "future buyer" stage by consuming content that's related to your offer.
2. Drive people into your sales process. This phase is where you take the people who've identified themselves as "future buyers" and make offers to them so they'll come into your sales process.
In this video, Frank Kern shows you the exact process for doing this through Social Media Ads.