http://funnelhackerradio.com – Funnel Hacker Radio Podcast
Andrew O’Brien (The Publicity Guy) is a master at getting major media coverage without knowing anyone. He has built a media empire and on this episode he reveals the strategies he uses to help his clients get media exposure in Forbes, Inc, Entrepreneur, Huffington Post and many others. More importantly he tells you everything you need to do to get the same result without spending a fortune on expensive PR firms.
[6:19] What is the value of social proof for your funnel and your business?
[7:40] How do you get Social Proof?
[10:48] How do you build trust with media exposure.
[13:06] How do I find out what are the best media outlets for me and my business?
[14:30] Is there a value of being on a podcast or being a guest blog post writer?
[17:10] How do I speak in soundbites and be a quotable person?
[21:18] Where is the most value? Social media, magazines, etc.
[22:55] How important are testimonials when I’m contacting a media outlet? Is that something I need to have first before I contact them?